This story was reported for San Diego Uptown News on Sept. 12, 2014.
It isn’t a typical business one would see in North Park, but on any given day, it draws just as large of a crowd as its neighbors.
University Avenue’s kaleidoscope, which opened in May, is owned by neighborhood residents Becki and Lee Kaplan, who say their shop is already winning the affections of locals.
The store attempts to distinguish itself from typical home goods stores by catering to fashion lovers.
“When we decided to open our first retail store, we asked ourselves what will set us apart from all the competition out there,” Lee said. “We ultimately decided to focus on mixing fashion kitchen essentials with great fashion gifts for the home. And our customers have given us an overwhelming positive response to our product mix.”
The store offers goods ranging from kitchen products to gifts that are vibrant, colorful and uncommon — such as a silicone spatula in purple.The shop’s unique name is derived from its eclectic bunch of products.
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